The Federation Press

New Women, New Men, New Economy

How Creativity, Openness, Diversity and Equity are Driving Prosperity Now


Get ready for the world of New Women and Men working together in ways the world has not witnessed before. People who, for the first time in history, work together as equals to create a smarter, fairer capitalism.

The commercial imperative is clear. The marketplace is choosing for us. Across the world we see organisations with more women in leadership roles delivering superior financial returns, increasing productivity and tapping the ingenuity of their people.

Companies, communities and countries that are more inclusive do better, innovate more, unleash new value and prosper long-term.

Who are they? The authors introduce us to companies around the world, from Unilever and Google to Pixar and Arup; The Hunger Project; big consulting firms, banks and telcos; the Australian Army; as well as dynamic SMEs in Finland, Denmark, Silicon Valley and outback Australia.

New Women, New Men, New Economy describes men championing gender equality from Sydney to Toronto and women reshaping the construction industry and designing a world without waste.

How are they doing it? This provocative book shows that these ‘new’ women and men have cracked the leadership CODE that puts their most valuable competitive resource to work – their people. They are leaders who are embracing the principles of Creativity, Openness, Diversity and Equity and building the New Economy around us.

Find out what it takes to join them. Step-by-step diagnostic tools will help you transform your organisation and unleash its full potential.

Table of Contents

Foreword by Elizabeth Broderick, Australian Sex Discrimination Commissioner


1.  Introduction
2.  New Value Creators
3.  Fast Future


4.  Creativity
5.  Openness
6.  Diversity
7.  Equity


8.  Inside the CODE
9.  Using the CODE

10 Conclusion
11. Epilogue