Marketing Law covers Australian and applicable international laws applying to manufacturing, packaging, labelling, advertising, promotion, pricing and the sale of goods and services. The authors outline the applicable legal principles and legislation, and cover the extensive case law, with extracts of critical cases.

Summary Table of Contents
The Expression of Ideas – Copyright,
Branding,
Designs and Inventions,
Consumer Protection,
Defamation,
Confidential Information,
Unfair Selling Practices,
Product Liability,
Arrangements Restricting Competition,
Exclusive Dealing,
Misuse of Market Power,
Insurance.